Nowadays, it is a modern society of the equality of men and women, but there is a corner has been forgotten - feminize role in the computer games. Treatment of the Games, the difference points between men and women is stem from the survival mechanism problem in the birth of the early human, one of which is the hunting behavior, in the harsh natural environment, the human beings especially men develop a number of hunting skills, in other words, that is the coordination capacity of a wide range of hands, eyes and space. These today which has been shelved, all being used on games, about women they can not be hunting or hunting from the collaborative activities to gain the same pleasure as men, and that is the main reason that why women do not quite keen on computer games.
Smart Game manufacturers are fully aware of such original nature stimulation has enormous attraction on men, so they put a lot of energy into the shooting, fighting and strategy games, and neglect of the female Game market which is Promising. According to Dan Morris (2005), no one will like the game entertainment industry to freeze almost half of the market. But the game industry has been a tendency of Sex Discrimination and makes the female gaming market is still exist gaps today.
"She" Time of the games
However, as time changes, a growing number of female players began to appear in the Games team and shrewd businessmen are also targeting this group of women and have had a great curiosity on the need of female games. Such as Xbox and Sony's PlayStation hope that such a business strategy: to pay the high cost to occupy the market, then rely on the sell of the games to get the profit. However, if the female gaming market has not been developed, this strategy will be very difficult to achieve. According to Lara (2005), the people take into account on both sides in order to laugh at the last. Of course, from a business point of view, this is likely to decide the future of computer games
In the early 1990s, facing the pressure of the transition of traditional RPG game began reform, and the first step of reform is breaking the situation of male roles dominate the game, and to introduction of the graceful female role. One and another production, step by step forward. The inevitable outcome of progress concept of social is that long-suppressed sense of women's consciousness of the game has been rebound. “Laura”, came into being.
In 1996, the United Kingdom issued a game that shocked the world, called "Tomb Raider" (1996), and this game will be unprecedented in history to determine leading actor as a hero of the game, but only as a female - Lara Croft. She is a professional archaeological and interest for rock climbing, extreme skiing and shooting. She almost had all the advantages of modern women: independence, courage, determination, wisdom and, of course, sexy and charming. This adventure, puzzle, role-playing in one of the classical masterpiece made all the fans of the game was crazy. We can not deny that this is also business men in order to attract gamers of men, but in a way to say this is also break the gaps of female gaming market. The female protagonist of the game industry in Europe and America become the most popular star all of a sudden!
Crystal Dynamics (1996) Tomb Raider, Eidos Interactive
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